Markus Schreyer talks trends in the Americas

Today’s travellers take great design and amenities as a given, they are searching instead for originality and meaning, for experiences that broaden their horizons and open their minds. Therefore, the most exciting hotel projects today are not merely offering accommodation; they are becoming community hubs, delivering cultural, spiritual, and intellectual programming to meet the needs of the future traveler. People are turning away from speed and mass production towards slowness, experience and connection. We are seeing a tremendous change already in the way we live, work and communicate and hoteliers have to respond to these changes in order to stay on the forefront.