Arena Lisbon: Providing Deeper Meaning

For Markus Schreyer of Design Hotels™, meaning is found in a movement the company has created to foster engagement and drive people to properties in large numbers and in the form of a united community seeking purpose and change. “With an event series that we’ve started called Further,” he noted, “we are connecting people through shared experiences and talks that give our community an identity and enable them to work toward a common goal. Using socially inspiring programming, music, and more, we bring people together with a purpose that is larger than themselves.