Pioneering new forms of travel with virtual artifacts from Bhutan.
569
participants
1k
virtual artifacts
12
communities
The META Foundation, in collaboration with VAST Bhutan and the Rubin Museum of Art, pioneered virtual travel with a collection of 1080 NFTs spreading good wishes and positive messages from Bhutan across the metaverse.
As Chairman of the Board of the META Foundation, I played an important part in developing this project, which launched in 2022.
As a country that has always had a sustainable approach to tourism, Bhutan offered a unique case study for pioneering a purpose-driven prototype for virtual travel. This project explores how virtual experiences can connect visitors to real communities to support and fuel local economies, while fulfilling and inspiring travel dreams from afar.
“These days, we need more love so we hoist more prayer flags. Culturally, they should not last forever, but we print them with permanent ink because we want our prayers to last longer. Virtual prayer flags are both persistent and fleeting.”
— Asha Kama, founder of VAST Bhutan