Further is a traveling hospitality laboratory transforming hotels across the globe into temporal hubs of cultural exploration.
12
activations
46
cultural hubs
6
countries
As Senior Vice President of Business Innovation at Design Hotels, I played a key role in creating Further. Part creative residency, part community exchange, part experiential hospitality, Further brings together artists, writers, scientists, artisans, farmers, designers, and other place-makers for site-specific gatherings that foster research, conversation, and collaboration.
We see hotels as platforms for inquiry and exchange. By bringing diverse voices and creative communities into connected dialogue, Further goes deeper into the history, people, and ecology of a destination.
Further Marfa set out on an exploration of borderlands: between art and commerce, city and country, Mexico and red-state USA, somewhere and nowhere.
Further Greece assembled some of the world’s brightest minds to collectively ask: What can we learn from the past before it’s too late?
Further Georgia: The Magic Mountain explored wellbeing, consciousness, and the mind-body connection.
Further Marrakech: The Artist and the Artisan asked what it means to be an artist or an artisan in the modern world.