AWAKEN: The phenomenal growth in branded residences.

Markus Schreyer opened the debate to the floor, outlining three further forces that he sees driving a revolution in luxury living: “Consumer sentiment has changed. Buyers today aren’t just looking for a space; they’re looking for an experience. They want a home that is a reflection or extension of their lifestyle.” From a developer perspective, he added: “Many buyers are seeking branded residences as a second or third home, are less sensitive to interest rate fluctuations and more focused on long-term value. Branded residences offer a massive opportunity to drive capital through pre-sales of residential components in the development phase, supporting financial feasibility early in a project lifecycle.”

Finally, he argued that brands are having a significant impact: “Luxury brands offer a sense of security and pride in ownership. In hospitality, we have what it takes to deliver on this, providing high-end service and a curated luxury living experience for affluent buyers.”